Chef-grade pesto · A portion of every tub supports women in food
Ed, Crush's founder, holding a long pesto baguette across his face behind an outdoor cooking table 33.87° S · 151.21° E

Chef-grade fresh basil pesto

From our kitchen to the world.

We couldn't find a single food logo with a woman chef in whites. So we drew our own.

Est. Sydney

Crush began on the pass, not in a lab. A chef-grade pesto made the way chefs make it, supplied to kitchens across Australia, and built to make the food world a little fairer.

50%+fresh basil & spinach
0nuts
100%made in Australia
I

The Kitchen

Sydney
II

The Pass

Restaurants across Australia
III

The Table

Wherever you're headed
IV

Marrakech

Crushing the Gap
Ed, Crush's founder, in his apron with a pot of pesto, looking off to the side behind a table of Crush pots and a 2kg tub
I

The Kitchen · Sydney

Made the way a chef makes it.

Our founder Ed has cooked in kitchens across the UK, France and Australia since he was sixteen. In every one of them he ran into the same problem: there was no ready-made sauce good enough for a chef to put their name to. So he made one.

A chef slicing a seeded baguette filled with pesto
II

The Pass · Across Australia

On the pass at kitchens we admire.

Crush is supplied to restaurants, cafés and caterers in 2kg tubs, and holds up to a busy service. One base for the whole menu.

Supply enquiries

Made for

Pasta, pizza, sandwiches & salads.

Pesto dressing tomato and mozzarella on a wooden board
Salads
A chef building a long prosciutto baguette beside Crush pots, a squeeze bottle and a 2kg tub
Sandwiches
A chef flaming a pan on an outdoor burner
Pasta

Already in the kitchen at

Friends sharing food on a clifftop bench above the ocean
III

The Table · Wherever you're headed

Good food is meant to travel.

From the clifftop to the back step, Crush is made for the moments people come together around food.

Friends talking over food at sunset on a rocky headland
Friends laughing over a tray of pesto sandwiches on a clifftop above the ocean
IV

Marrakech · Crushing the Gap

Crushing the Gap.

If you type “chef” into Google, you’ll mostly see… men.

18%of chef roles globally are held by women
15%of agricultural land is owned by women
70%of women working in restaurants say they have been sexually harassed at work*

* More than 70% of women in US restaurant roles, One Fair Wage survey, 2021.

It is no surprise then that only 18% of chef roles globally are held by women. Women own just 15% of agricultural land, yet make up 36% of the workforce. From Sydney kitchens to farms in Africa, women remain dramatically underrepresented.

At Crush, we want to change that. We are committed to championing equality and supporting initiatives that empower women in food. Our logo is the only one (we can find) showing a female chef in whites. Wild, right? That’s why a portion of every tub sold goes directly to charities around the world tackling these issues. Your purchase is actively making a difference.

We are here to inspire the next generation of women to claim their slice of the industry.

The pattern printed inside every sleeve represents the charities we work with in Africa.

A Crush pot reading This pot pays for equality on a serving tray

Our charity partner · 31.63° N · 7.98° W

Amal, Marrakech

Amal is a non-profit in Morocco that gives women free, hands-on culinary training and helps them into jobs in the food industry. Its name means “hope” in Arabic.

Visit Amal
Freshly made basil pesto in a commercial mixer

The Pesto

Fresh Basil Pesto, chef grade.

What goes in

Handmade in small batches from ingredients we'd cook with ourselves. Nothing hidden, nothing cheap swapped in.

  • Made By hand, in Australia
  • Basil & spinach Over 50% of every tub
  • Parmesan Floridia, made in Melbourne
  • Olive oil Extra virgin
  • Nuts None
  • Seed oils None in our retail pots
  • Preservatives None

Two ways to get Crush

Food service & retail.

A 2kg tub of Crush Fresh Basil Pesto

Food service

The 2kg tub

Made for restaurant kitchens, cafés and caterers. One tub covers a busy service across pasta, pizza, sandwiches and salads. We loosen it with a little canola oil so it spoons, spreads and drizzles easily on the line.

  • Size 2kg
  • RRP $50 per tub
  • For Restaurants, cafés, caterers
  • Shelf life 6 weeks, fresh
  • Oil Extra virgin olive & canola
Supply enquiry
A hand holding the Crush Fresh Basil Pesto 150ml retail pot against a brick wall

Retail

The 150ml pot

The same chef-grade pesto for delis and grocers, in a sleeve with a window onto the pesto and the sleeve pattern inside.

  • Size 150ml
  • RRP $7.95
  • Pack Retail-ready box of 8
  • Shelf life 5 weeks from delivery
  • Oil 100% extra virgin olive oil
Stockist enquiry
A hand holding a Crush Fresh Basil Pesto squeeze bottle labelled This bottle pays for equality

Coming soon

The Crush drizzle bottle.

Our Fresh Basil Pesto, blended smooth and bottled for finishing pizza and salads. A clean drizzle straight from the hand, right before it goes out.

Smooth · This bottle pays for equality

Register interest

Stock Crush

Join the journey.

We supply restaurants, cafés and caterers, and stock our retail pots with delis and grocers. Tell us about your business and we'll be in touch.

A 2kg tub of Crush Fresh Basil Pesto
i.

Food service

2kg tubs for restaurant kitchens. RRP $50.

The Crush 150ml retail pot
ii.

Retail

150ml pots in retail-ready boxes of eight. RRP $7.95.

We reply within two business days.

New · Crush Gear

The Commis Jacket

Our first piece of chef gear. One relaxed jacket, in men's and women's sizing. Coming W/26.

See the jacket